The Authority Academy™
The Authority Academy
⚡ ENROLLMENT CLOSES IN 6 DAYS
STOP GUESSING WHAT TO POST ONLINE
Build a personal brand that becomes your most valuable asset
Join 200+ others in Ralston Select with access to the exact training, frameworks, and feedback we
used to scale founder-led brands to 3 billion impressions & multiple 8-figures in a single year.
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ABOUT THIS PROGRAM
Is Ralston Select For You?
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a solo operator. Building from scratch. Tired of guessing what to post and second-guessing every video before you film. Six months in: you have a clear repeatable process from blank page to published video. No more spaghetti at the wall.
You're the right hand to a founder. Content director, head of media, the person delivering on a brand someone else built. You need frameworks you can take into your next meeting with confidence. Six months in: you have frameworks & receipts your founder backs you on.
If your only goal is to go viral, you want hacks instead of doing the work,
or you just want a community to scroll through, this isn't for you!
FOUND AT TAA
Emily Dunlop
If you’re here, you likely already know who I am. But in case you need a little reminding, here’s some cool stuff I’ve done over the last few years (and beyond).
Built an 18-person media team in-house
17 years building brands behind the scenes
Delivered 3 billion impressions in a single year
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COACH AT TAA
Jelena Bogdanovic
If Caleb's the brand, Trevor's the engine. After 5 years working together, he's the only person on earth who thinks about content and brand the way Caleb does.
Helped generate over 1,000 inbound applications
7 years helping generate billions of views for founders
Grown Caleb’s YouTube from 2,000 to 118,000+ subscribers
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ABOUT THIS CURRICULUM
What's Waiting For You?
Monthly Live
Feedback &
Training with
Trevor Odom
Get direct feedback on what you’re creating.
Monthly 60+ min live group session
Real content reviewed, refined, and improved
Learn by watching others get coached
Monthly Live Feedback & Training with Trevor Odom
Get direct feedback on what you’re creating.
Monthly 60+ min live group session
Real content reviewed, refined, and improved
Learn by watching others get coached
Monthly Live Feedback & Training with Trevor Odom
Get direct feedback on what you’re creating.
Monthly 60+ min live group session
Real content reviewed, refined, and improved
Learn by watching others get coached
Monthly Live Feedback & Training with Trevor Odom
Get direct feedback on what you’re creating.
Monthly 60+ min live group session
Real content reviewed, refined, and improved
Learn by watching others get coached
Monthly Live Feedback & Training with Trevor Odom
Get direct feedback on what you’re creating.
Monthly 60+ min live group session
Real content reviewed, refined, and improved
Learn by watching others get coached
Monthly Live Feedback & Training with Trevor Odom
Get direct feedback on what you’re creating.
Monthly 60+ min live group session
Real content reviewed, refined, and improved
Learn by watching others get coached
JOIN 200+ OTHERS INSIDE RALSTON SELECT
Real Client Results
The numbers don't lie.
Real wins from entrepreneurs inside our programs. Just receipts.
$40M+
Revenue Generated
100%
Client-Driven
Ethan Williams
70K closed revenue 1M pipeline 2x acquisition offers All in 5-months. I couldn’t have done this without you.
Lydia Hawkridge
Working with you has changed my business. I immediately raised prices, created a new offer ecosystem and went all in on LinkedIn. Now clients are finding me from the US and ready to sign £5K retainers before we’ve even had the call.
Olivia Walker
Today's post has gone WILD - almost at 344K impressions already. Thanks for providing such value and for giving everyone the confidence needed to HIT POST! 🥰
Stefana Zaric
77K impressions already. IN this challenge I became BRAVE. I realised I haven't been leveraging my global experience enough. I know more than I thought I did. I don't ask for permission anymore.
Lucy Newsum
BIG WIN! I've had my first sign-up to my Emotional Fitness course in January!! Yay!! The start of more to come. So excited and can feel the momentum growing.
Sarah Marian Willis
Thanks Emily. What resonated the most was not actually having a content plan, but about writing what was on my heart and mind that day. Sounds ridiculous, but by doing it that way, I went from roughly 2 impressions a day to over 800 with one post. It was a pivotal moment.
Chris Drury
Has been inspirational to watch you go from "zero to hero" in such a short amount of time (truth is you've always been a hero but now hundreds of thousands of people know about it...) Pleasure to be on this journey with you of finding what fits and making a little bit of money along the way 😎
Charlotte Lloyd
Learning from you over the past 12 months, wise beyond your years Emily. Most don't realise your process is a cultural change coupled with understanding revenue systems. Excellent example of not being a stunt person in your own life and business
Tanya Andrassy Beniquez
So my post a few days ago has blown up and gotten me over 500 followers and a bunch of people commented the key word (about 90!).
Ela Shapira
Your (free) video about finding my purpose made the most impact on my journey with my business. Thank you 🤯
Emily Strickland
Emily you’ve opened up a whole new world for me. 100% would not be where I am without you.
Emma Mainoo
I just landed a global brand deal with Spotify thanks to you.
THE 15+ HOUR SELF PACED TRAINING
Want a Sneak Peek At The Curriculum?
How to frame, prepare, and outline educational content so your project is ready to film. Define your audience. Clarify your goals. Structure your ideas. Build outlines and plans that make production efficient instead of chaotic.
A clear, repeatable production environment. Simple setups, how we think about gear and filming environments, delivery and teaching principles, talent management, and the production habits that make filming smoother and more effective.
How educational content should actually be edited and packaged. The principles that separate educational editing from entertainment editing. How effective editors make decisions. How to build clean workflows and repurpose content through systems.
The principles behind distributing educational content across platforms. How to adapt content to different formats, show up differently depending on context, drive engagement, track performance, and grow intentionally instead of guessing.
EXCLUSIVE Q3 RALSTON SELECT BONUS
The 2-Hour World building Workshop
How to build a world your audience never wants to leave
By the end, you'll have:
A named concept
A weakness to be vulnerable with
Your interest stack
The beginnings of your Lore (Credibility Bank)
Your characters
Your common enemy
Lydia Hawkridge
Working with you has changed my business. I immediately raised prices, created a new offer ecosystem and went all in on LinkedIn. Now clients are finding me from the US and ready to sign £5K retainers before we’ve even had the call.
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FEEDBACK FROM RALEST SELECT MEMEBERS
Others Who Joined Our Workshops
FEEDBACK FROM RALEST SELECT MEMEBERS
Others Who Joined Our Workshops
Enrollment opens June 22 • Closes June 29
$3,000
For the year
Ralston Select is the community and curriculum I built for founders, operators, and media team leaders who want their personal brand to function as a real business asset.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
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IF YOU STILL ON THE FENCE
Why Take Action Now?
For the year
Personal brands compound. The longer you've been building one, the more every new piece of content is worth. But compounding has a starting point. Until you actually begin, the clock isn't running. You can either spend the next 6 months guessing what to post, or get help from the guys responsible for 3 billion views in the last 12 months alone.
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FREQUENTLY ASKED QUESTIONS
Still Got Questions ?
Is this going to be a pitch fest?
No. Will I share an offer at the very end? Yes. I run a business, and some of you will want help implementing this properly - that is what The Authority Academy is for. I'm not going to insult you by pretending otherwise. But the framework is the framework whether you buy or not. I'll show you the four systems, how they fit together, and the actual mechanics behind them. No marketing speak. I'll walk through everything live on screen so you can see exactly how it works.
What will I walk away with?
Three things. You'll know exactly what to build your brand, your offer and your revenue. If you have been spinning for six months trying to figure out which lever to pull, you will know by the end of the hour. And you can go and apply it on Wednesday morning.
Will I lose my voice doing it your way?
This is the question I get more than any other from the people I work with. I don't want to sound like a guru. I don't want to be the person shouting about the five-figure months. Can I scale without becoming the person I scroll past? Most people get this wrong. They treat salesy as a tone problem. It is not. It is structural. You sound salesy when you don't fully believe in what you are selling, or when you don't know who you are selling to. Both of those are fixable. Most coaches sound interchangeable because they are copying a person who copied a person who copied Russell Brunson. Authority-led marketing works the other way around. We start with what you actually believe, and we build the offer and the content around that.
What if I can't attend live?
Yes, you'll get a replay. But here is what you miss on the replay. You miss the live Q&A. And honestly, half the value is in the chat - other founders asking the specific questions you are also thinking, and getting answers in real time. Show up live if you possibly can. If you genuinely cannot, register anyway, watch the replay, and come back for the live Q&A at the end. We send a separate link for that.
Is this for me if I'm starting from zero?
ne of the most common DMs I get. Emily, I don't have an audience yet. I don't have an offer. I'm still in my corporate job. Is this actually for me, or should I wait until I've got more figured out? Here is the truth. The people who get the most out of this sit at one of two stages. Either you are starting from scratch and you want the full picture before you waste eighteen months building the wrong thing - which is exactly what I did the first time. Or you've already got something running and it is stuck. You're posting and getting nothing back. You've got an offer you can't sell. You're on sales calls that don't close. If you are anywhere on that spectrum, this is for you. The framework is the same whether you are building from zero or rebuilding from forty grand a month. What changes is which lever you pull first. The only person this isn't for is someone already running a clean seven-figure business with the four systems in place. If that is you, you don't need a masterclass. You need a holiday.
I'm not in marketing. Will I actually understand this?
I spent twelve years in corporate marketing. CMO by thirty. And I will tell you now, most of what gets called marketing is rubbish to make consultants sound clever. It's actually a blessing not to know. What I teach on Tuesday is not marketing theory. It is the operating system I use to run my actual business from Florence with a team of three. Positioning. Offer. Content. Revenue. Four systems, plain English, no funnel-hacking, no acronyms you have to Google. My clients come from fitness, finance, consulting, tech, therapy, design. Most of them had never written a piece of content in their life before they started working with me. Ethan built a million-pound pipeline in five months. He is not a marketer. He is a founder who learned the system. If you can run a business, you can learn this. That is the whole point.
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