The Authority Academy™
The Authority Academy
⚡ COHORT CLOSES JULY 7TH - FOUNDING RATE ENDS 7TH JULY *(20 founders only)*
YOU DESERVE TO BE KNOWN, PAID & FREE
Build a personal brand that becomes your most valuable asset
Join 115+ other entrepreneurs inside The Authority Academy with access to the exact training, frameworks, and feedback we used to scale founder-led brands to multiple 7-figures in a single year.
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ABOUT THIS PROGRAM
Is The Authority Academy for you
You're the best-kept secret in your niche. Brilliant at the work. Your clients adore you. But online you're invisible, and the enquiries that do come are the wrong fit at the wrong price.
Four months in: a point of view and content that makes you the obvious choice - so the right people arrive already sold, at the price you actually want.
You're plateaued at £5–10k. You've proven the offer. You're just stuck on the same number, trading more hours to hold it, and "next level" keeps looking like working harder.
Four months in: offers and a DM-to-call system that turn your authority into higher-paying clients, consistently — without adding hours you don't have.
You're known, but not free. The brand works. The calendar doesn't. You've built something real and you're more tired than you've ever been.
Four months in: the CEO systems and self-leadership behind a business you don't need to escape from - your wealthiest year and your healthiest one, at once.
If you have no idea what your offer might be, who it’s for and you want a quick win instead of
doing the work, this isn't for you.
Founder of The Authority Academy
Emily Dunlop
I'm a personal brand strategist, founder, speaker and likely the most ambitious woman you'll ever meet - the kind of person who will have you believing your biggest vision is possible within five minutes of being in the room with me.
I built a $1M business organically through personal branding, positioning, scalable offers and content, and I'm here to show you exactly what's possible when the business you're building actually fits the life you want to live.
I love working with courageous, driven people who take full accountability. If that's you, come into my world.
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COACH AT TAA
Jelena Bogdanovic
If Caleb's the brand, Trevor's the engine. After 5 years working together, he's the only person on earth who thinks about content and brand the way Caleb does.
Helped generate over 1,000 inbound applications
7 years helping generate billions of views for founders
Grown Caleb’s YouTube from 2,000 to 118,000+ subscribers
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ABOUT THIS CURRICULUM
What's Waiting For You?
Monthly Live Q&A
with Emily Dunlop
Get direct feedback on what you’re creating.
Monthly Zoom sessions
Bring what's holding you back
Leave with answers you can apply immediately
Monthly Live Feedback & Training with Emily Dunlop
Get direct feedback on what you’re creating.
Monthly 60+ min live group session
Real content reviewed, refined, and improved
Learn by watching others get coached
Full 15+ Hour
“How To Make Educational Content” Curriculum
Learn how to make content that builds trust, not views.
Led by Ralston Content Director, Trevor Odom, as well as Caleb Ralston
The most in-depth training on scaling your brand through content
Format: Video training + workbook materials and downloads
Quarterly Sessions with Top Leaders
in the Space
See how the biggest education brands actually operate.
Behind-the-scenes strategy from people doing this at scale
Learn what’s working now (not last year)
Shortcut years of trial and error
Monthly Async Ask Me Anything with Trevor
Get unstuck fast.
Monthly AMA with Trevor Odom
Bring real questions
Get real answers
Proven Resource Library
Tools to implement what you learn.
Playbooks, SOPs, and frameworks we've created for our 1:1 clients
Topics include content, hiring, operations, strategy, and more
Ready-to-use resources you can tailor to your needs
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Real Client Results
The numbers don't lie.
Real wins from entrepreneurs inside our programs. Just receipts.
$40M+
Revenue Generated
100%
Client-Driven
Ethan Williams
70K closed revenue 1M pipeline 2x acquisition offers All in 5-months. I couldn’t have done this without you.
Lydia Hawkridge
Working with you has changed my business. I immediately raised prices, created a new offer ecosystem and went all in on LinkedIn. Now clients are finding me from the US and ready to sign £5K retainers before we’ve even had the call.
Olivia Walker
Today's post has gone WILD - almost at 344K impressions already. Thanks for providing such value and for giving everyone the confidence needed to HIT POST! 🥰
Stefana Zaric
77K impressions already. IN this challenge I became BRAVE. I realised I haven't been leveraging my global experience enough. I know more than I thought I did. I don't ask for permission anymore.
Lucy Newsum
BIG WIN! I've had my first sign-up to my Emotional Fitness course in January!! Yay!! The start of more to come. So excited and can feel the momentum growing.
Sarah Marian Willis
Thanks Emily. What resonated the most was not actually having a content plan, but about writing what was on my heart and mind that day. Sounds ridiculous, but by doing it that way, I went from roughly 2 impressions a day to over 800 with one post. It was a pivotal moment.
Chris Drury
Has been inspirational to watch you go from "zero to hero" in such a short amount of time (truth is you've always been a hero but now hundreds of thousands of people know about it...) Pleasure to be on this journey with you of finding what fits and making a little bit of money along the way 😎
Charlotte Lloyd
Learning from you over the past 12 months, wise beyond your years Emily. Most don't realise your process is a cultural change coupled with understanding revenue systems. Excellent example of not being a stunt person in your own life and business
Tanya Andrassy Beniquez
So my post a few days ago has blown up and gotten me over 500 followers and a bunch of people commented the key word (about 90!).
Ela Shapira
Your (free) video about finding my purpose made the most impact on my journey with my business. Thank you 🤯
Emily Strickland
Emily you’ve opened up a whole new world for me. 100% would not be where I am without you.
Emma Mainoo
I just landed a global brand deal with Spotify thanks to you.
THE 15+ HOUR SELF PACED TRAINING
Want a Sneak Peek At The Curriculum?
How to frame, prepare, and outline educational content so your project is ready to film. Define your audience. Clarify your goals. Structure your ideas. Build outlines and plans that make production efficient instead of chaotic.
A clear, repeatable production environment. Simple setups, how we think about gear and filming environments, delivery and teaching principles, talent management, and the production habits that make filming smoother and more effective.
How educational content should actually be edited and packaged. The principles that separate educational editing from entertainment editing. How effective editors make decisions. How to build clean workflows and repurpose content through systems.
The principles behind distributing educational content across platforms. How to adapt content to different formats, show up differently depending on context, drive engagement, track performance, and grow intentionally instead of guessing.
EXCLUSIVE Q3 RALSTON SELECT BONUS
The 2-Hour World building Workshop
How to build a world your audience never wants to leave
By the end, you'll have:
A named concept
A weakness to be vulnerable with
Your interest stack
The beginnings of your Lore (Credibility Bank)
Your characters
Your common enemy
Lydia Hawkridge
Working with you has changed my business. I immediately raised prices, created a new offer ecosystem and went all in on LinkedIn. Now clients are finding me from the US and ready to sign £5K retainers before we’ve even had the call.
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FEEDBACK FROM AUTHORITY ACADEY MEMEBERS
Others Who Joined Our Workshops
FEEDBACK FROM RALEST SELECT MEMEBERS
Others Who Joined Our Workshops
Enrollment opens June 22 • Closes June 29
$3,000
For the year
Ralston Select is the community and curriculum I built for founders, operators, and media team leaders who want their personal brand to function as a real business asset.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
You're a founder with a team. You've got an editor, maybe a content director, maybe a media lead. And you're still the bottleneck. Every brief. Every thumbnail. Every script. The team is waiting on you. Six months in: your team has a system to run off, not a Slack message at 11pm.
JOIN 200+ OTHERS INSIDE RALSTON SELECT
IF YOU STILL ON THE FENCE
Why Take Action Now?
For the year
Personal brands compound. The longer you've been building one, the more every new piece of content is worth. But compounding has a starting point. Until you actually begin, the clock isn't running. You can either spend the next 6 months guessing what to post, or get help from the guys responsible for 3 billion views in the last 12 months alone.
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FREQUENTLY ASKED QUESTIONS
Still Got Questions ?
Is this for me if I'm starting from zero?
The people who get the most out of this sit at one of two stages. Either you've got something running and it's stuck — posting and getting nothing back, an offer you can't sell, calls that don't close — or you're building deliberately and want the full picture before you waste eighteen months on the wrong thing. The framework is the same; what changes is which lever you pull first. The only person this isn't for is someone already running a clean seven-figure business with all four systems in place. If that's you, you don't need a programme — you need a holiday.
Will I lose my voice doing it your way?
This is the question I get more than any other. People treat "salesy" as a tone problem. It isn't — it's structural. You sound salesy when you don't fully believe in what you're selling, or you don't know who you're selling to. Both are fixable. Most coaches sound interchangeable because they're copying someone who copied someone. We work the other way around: we start with what you actually believe, and build the offer and the content from there.
What if I can't attend the live calls?
You'll get every replay. But the replay isn't the whole thing — you miss the live coaching and the room, where other founders ask the exact questions you're sitting on and get answers in real time. Show up live if you possibly can.
I'm not in marketing. Will I actually understand this?
I spent twelve years in corporate marketing — CMO by thirty — and most of what gets called marketing is dressed up to make consultants sound clever. What I teach is the operating system I use to run my own business from Florence with a small team. Positioning. Offer. Content. Revenue. Four systems, plain English, no funnel-hacking, no acronyms you have to Google. My clients come from fitness, finance, consulting, tech, therapy and design — most had never written a piece of content before working with me. If you can run a business, you can learn this.
What will I walk away with?
Clarity on the three things that move everything: your brand, your offer and your revenue. If you've been spinning for months wondering which lever to pull, you'll know by the end — and you'll be applying it the same week.
I'm not in marketing. Will I actually understand this?
I spent twelve years in corporate marketing. CMO by thirty. And I will tell you now, most of what gets called marketing is rubbish to make consultants sound clever. It's actually a blessing not to know. What I teach on Tuesday is not marketing theory. It is the operating system I use to run my actual business from Florence with a team of three. Positioning. Offer. Content. Revenue. Four systems, plain English, no funnel-hacking, no acronyms you have to Google. My clients come from fitness, finance, consulting, tech, therapy, design. Most of them had never written a piece of content in their life before they started working with me. Ethan built a million-pound pipeline in five months. He is not a marketer. He is a founder who learned the system. If you can run a business, you can learn this. That is the whole point.
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