Last Updated: December 30th, 2025

1. Introduction

Good Marketing Club Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s), purchase our products or services, or engage with us.

Company Details:

• Company Name: Good Marketing Club Ltd

• Company Number: 15863257
  Registered Address: 4 Blackburn Road, Accrington, England, BB5 1HDContact Email: info@thisisemilydunlop.com
  
  

2. Information We Collect

2.1 Information You Provide to Us

• Account Information: Name, email address, phone number, LinkedIn profile URL

• Payment Information: Billing address, payment card details (processed securely through our payment processor)

• Profile Information: Professional background, business details, goals, preferences

• Communications: Content of emails, messages, and interactions with us

• Course/Programme Data: Progress, submissions, participation in The Authority Academy™

  2.2 Information Collected Automatically

• Usage Data: Pages visited, time spent, links clicked, browser type, device information

• Cookies and Tracking: IP address, cookies, pixels, and similar technologies

• Analytics: Google Analytics, Meta Pixel, LinkedIn Insight Tag

2.3 Information from Third Parties

• Social media platforms (LinkedIn, Instagram)

• Payment processors

• Email service providers

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

• Contract Performance: To provide services you've purchased (The Authority Academy™, coaching, courses)

• Legitimate Interests: To send marketing communications, improve our services, and prevent fraud

• Consent: Where you've explicitly opted in to marketing communications

• Legal Obligation: To comply with tax, accounting, and legal requirements

4. How We Use Your Information

We use your information to:

• Deliver products and services (courses, coaching, masterclasses)

• Process payments and prevent fraud

• Send transactional emails (order confirmations, course access)

• Send marketing communications (with your consent)

• Improve our website and services

• Respond to your inquiries

• Comply with legal obligations

• Analyse usage and performance

5. Marketing Communications

5.1 Email Marketing

When you sign up for our free training, masterclass, or purchase a product, you'll receive:

• The specific content you signed up for

• Related educational content and product updates

• Promotional emails about our programmes

5.2 Your Rights

You can opt out at any time by:

• Clicking "unsubscribe" in any email

• Emailing us at info@thisisemilydunlop.com

• Updating your preferences in your account

6. Data Sharing and Disclosure

We share your information with:

6.1 Service Providers

• Email Marketing: Flodesk

• Payment Processing: Stripe

• Course Hosting: Skool

• Analytics: Google Analytics, Meta, LinkedIn

6.2 Legal Requirements

We may disclose information if required by law or to:

• Comply with legal processes

• Protect our rights and property

• Prevent fraud or security issues

6.3 Business Transfers

In the event of a merger, acquisition, or sale, your information may be transferred to the new owner.

7. International Data Transfers

Some of our service providers are based outside the UK/EEA. When we transfer data internationally, we ensure adequate protection through:

• Standard Contractual Clauses

• Adequacy decisions

• Other appropriate safeguards

8. Data Retention

We retain your data for as long as:

• You have an active account with us

• Required to provide services

• Necessary for legal, tax, or accounting purposes

Typical Retention Periods:

• Customer Data: 7 years (for tax/accounting purposes)

• Marketing Data: Until you unsubscribe or request deletion

• Analytics Data: 26 months (Google Analytics default)

9. Your Data Protection Rights (UK GDPR)

Under UK data protection law, you have the right to:

• Access: Request copies of your personal data

• Rectification: Correct inaccurate data

• Erasure: Request deletion of your data ("right to be forgotten")

• Restrict Processing: Limit how we use your data

• Data Portability: Receive your data in a portable format

• Object: Object to processing based on legitimate interests

• Withdraw Consent: Withdraw consent at any time (doesn't affect prior processing)

To exercise these rights, contact us at: [your email]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk

• Phone: 0303 123 1113

10. Cookies and Tracking Technologies

10.1 What We Use

• Essential Cookies: Required for website functionality

• Analytics Cookies: Google Analytics, to understand usage

• Marketing Cookies: Meta Pixel, LinkedIn Insight Tag, for advertising

10.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

11. Data Security

We implement appropriate technical and organizational measures to protect your data:

• SSL/TLS encryption for data transmission

• Secure payment processing (PCI-DSS compliant processors)

• Access controls and authentication

• Regular security assessments

However, no method of transmission over the internet is 100% secure.

12. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We'll notify you of significant changes by:

• Email notification

• Prominent notice on our website

• Updating the "Last Updated" date

14. Contact Us

For questions about this Privacy Policy or to exercise your rights:

Email: info@thisisemilydunlop.com
Address: 4 Blackburn Road, Accrington, England, BB5 1HD