30–day personal brand challenge
The Authority Academy
100+ People already got results
Stop overthinking & start building your personal brand
In 30 days, you’ll finally know how to show up like yourself. You’ll walk away with messaging you can use everywhere.
100+ People already got results
Stop overthinking & start building your personal brand
In 30 days, you’ll finally know how to show up like yourself. You’ll walk away with messaging you can use everywhere.
100+ People already got results
Stop overthinking & start building your personal brand
In 30 days, you’ll finally know how to show up like yourself. You’ll walk away with messaging you can use everywhere.
This is for anyone who's good at what they do but terrible at talking about it.
The endless rewrite
Seventeen versions of your bio and none of them sound right. You know what you want to say but can't find the words.
It feels like acting
Every time you post, it feels like you're putting on a costume. You're exhausted pretending to be someone you're not.
Someone else's voice
Every post you write sounds like you're copying someone else. You're following all the experts but losing yourself.
No real traction
You're posting but nothing's happening. No responses. No opportunities. You wonder if anyone even cares.
trusted by global brands
Before I built mine, I built theirs.
This is for anyone who's good at what they do but terrible at talking about it.
The endless rewrite
Seventeen versions of your bio and none of them sound right. You know what you want to say but can't find the words.
It feels like acting
Every time you post, it feels like you're putting on a costume. You're exhausted pretending to be someone you're not.
Someone else's voice
Every post you write sounds like you're copying someone else. You're following all the experts but losing yourself.
No real traction
You're posting but nothing's happening. No responses. No opportunities. You wonder if anyone even cares.
trusted by global brands
Before I built mine, I built theirs.
This is for anyone who's good at what they do but terrible at talking about it.
The endless rewrite
Seventeen versions of your bio and none of them sound right. You know what you want to say but can't find the words.
It feels like acting
Every time you post, it feels like you're putting on a costume. You're exhausted pretending to be someone you're not.
Someone else's voice
Every post you write sounds like you're copying someone else. You're following all the experts but losing yourself.
No real traction
You're posting but nothing's happening. No responses. No opportunities. You wonder if anyone even cares.
trusted by global brands
Before I built mine, I built theirs.
Results from LAST cohort
In the last challenge, people signed brand deals. Went viral. Made sales. Landed qualified leads.
In the last challenge, people signed brand deals. Went viral. Made sales. Landed qualified leads.
In the last challenge, people signed brand deals. Went viral. Made sales. Landed qualified leads.
But here's what actually mattered:
But here's what actually mattered:
Strangers became friends. People showed up for each other every single day. Identities shifted. They stopped second-guessing and started building.
Viral posts
Brand deals
Qualified leads
New clients
Faster writing
Real confidence
Most people don't realise what shifts when you finally learn to show up as yourself.
Ethan Williams
70K closed revenue 1M pipeline 2x acquisition offers All in 5-months. I couldn’t have done this without you.
Lydia Hawkridge
Working with you has changed my business. I immediately raised prices, created a new offer ecosystem and went all in on LinkedIn. Now clients are finding me from the US and ready to sign £5K retainers before we’ve even had the call.
Emma Mainoo
I just landed a global brand deal with Spotify thanks to you.
Will Scottt
I invested in coaching and mentorship with Emily in August.. Here’s why → the longer you go on in your career, the fewer people are willing to tell you when you’re wrong, call out your blind spots, or push you harder than you’d push yourself. Emily has a way of saying the thing you don’t want to hear, but desperately need to. Plus the group sessions are great. I’m sharper, more focused, and way better equipped than I was 3 months ago.
Lucy Newsum
BIG WIN! I've had my first sign-up to my Emotional Fitness course in January!! Yay!! The start of more to come. So excited and can feel the momentum growing.
Megan Bouton
Hey Emily! Absolutely loved your webinar, it was SO inspiring and taught me so much already. Thank you for taking the time to put it together, and for sharing your knowledge so generously.
Tanya Andrassy Beniquez
So my post a few days ago has blown up and gotten me over 500 followers and a bunch of people commented the key word (about 90!).
Ethan Williams
$22.5k deal signed from an inbound on LinkedIn just closed. Thank you!
Emily Strickland
A new £30K contract landed all whilst horse riding in the Scottish highlands. Life is WILD!
Tom Voller
£100k revenue in 6-months from working with you. In that time we got clear on our narrative, our positioning, our audience and our founder content strategy. 6-months later we have a new podcast, a LinkedIn video series, a newsletter and a pipeline of over 100K to close. We’re an entirely different business now.
Stefana Zaric
77K impressions already. IN this challenge I became BRAVE. I realised I haven't been leveraging my global experience enough. I know more than I thought I did. I don't ask for permission anymore.
Lauren Leigh
I sold my offer for the first time! To a perfectly aligned client & I'm super excited to work with him. I couldn’t have gotten this far without you!
Sarah Crawley
So valuable, covering everything from refining our positioning and understanding our target audience to mastering the fundamentals of LinkedIn. Her understanding of what is required to build a personal brand on LinkedIn is SO incredibly impressive.”
Sarah Marian Willis
Thanks Emily. What resonated the most was not actually having a content plan, but about writing what was on my heart and mind that day. Sounds ridiculous, but by doing it that way, I went from roughly 2 impressions a day to over 800 with one post. It was a pivotal moment. Can't wait to learn more from you. You could be life-changing for me 🥰
Charlotte Lloyd
Learning from you over the past 12 months, wise beyond your years Emily. Most don't realise your process is a cultural change coupled with understanding revenue systems. Excellent example of not being a stunt person in your own life and business
Emily Strickland
Emily you’ve opened up a whole new world for me. 100% would not be where I am without you.
Helena Brekka
Showing up as myself every day has been the most rewarding. Learning more about myself and trusting the process of sharing. I know this is what I am meant to do. I get so much joy from just connecting, building relationships and using my voice.
Laura Robinson
Whilst everyone is complaining about the algorithm, my impressions are up, lead flow up. Everyone should sign up to this.
Olivia Walker
Today's post has gone WILD - almost at 344K impressions already. Thanks for providing such value and for giving everyone the confidence needed to HIT POST! 🥰
Nicole Meloni
I participated in one of Emily’s posting challenges and it was honestly amazing and refreshing. I’m not new to posting, but it gave amazing strategy, tips, and resources that really modified the direction of my personal brand. The community that she built was also amazing. On top of all that, she is genuinely a kind, thoughtful human.
Nicole Meloni
Running my business wouldn’t have become a reality had it not been for your major inspiration on me. I went with my gut and it’s paid off. Thank you for being such an inspiration both career-wise and personal!
Ela Shapira
Your (free) video about finding my purpose made the most impact on my journey with my business. Thank you 🤯
Chris Drury
Has been inspirational to watch you go from "zero to hero" in such a short amount of time (truth is you've always been a hero but now hundreds of thousands of people know about it...) Pleasure to be on this journey with you of finding what fits and making a little bit of money along the way 😎
Most people don't realise what shifts when you finally learn to show up as yourself.
Ethan Williams
70K closed revenue 1M pipeline 2x acquisition offers All in 5-months. I couldn’t have done this without you.
Lydia Hawkridge
Working with you has changed my business. I immediately raised prices, created a new offer ecosystem and went all in on LinkedIn. Now clients are finding me from the US and ready to sign £5K retainers before we’ve even had the call.
Emma Mainoo
I just landed a global brand deal with Spotify thanks to you.
Will Scottt
I invested in coaching and mentorship with Emily in August.. Here’s why → the longer you go on in your career, the fewer people are willing to tell you when you’re wrong, call out your blind spots, or push you harder than you’d push yourself. Emily has a way of saying the thing you don’t want to hear, but desperately need to. Plus the group sessions are great. I’m sharper, more focused, and way better equipped than I was 3 months ago.
Lucy Newsum
BIG WIN! I've had my first sign-up to my Emotional Fitness course in January!! Yay!! The start of more to come. So excited and can feel the momentum growing.
Megan Bouton
Hey Emily! Absolutely loved your webinar, it was SO inspiring and taught me so much already. Thank you for taking the time to put it together, and for sharing your knowledge so generously.
Tanya Andrassy Beniquez
So my post a few days ago has blown up and gotten me over 500 followers and a bunch of people commented the key word (about 90!).
Ethan Williams
$22.5k deal signed from an inbound on LinkedIn just closed. Thank you!
Emily Strickland
A new £30K contract landed all whilst horse riding in the Scottish highlands. Life is WILD!
Tom Voller
£100k revenue in 6-months from working with you. In that time we got clear on our narrative, our positioning, our audience and our founder content strategy. 6-months later we have a new podcast, a LinkedIn video series, a newsletter and a pipeline of over 100K to close. We’re an entirely different business now.
Stefana Zaric
77K impressions already. IN this challenge I became BRAVE. I realised I haven't been leveraging my global experience enough. I know more than I thought I did. I don't ask for permission anymore.
Lauren Leigh
I sold my offer for the first time! To a perfectly aligned client & I'm super excited to work with him. I couldn’t have gotten this far without you!
Sarah Crawley
So valuable, covering everything from refining our positioning and understanding our target audience to mastering the fundamentals of LinkedIn. Her understanding of what is required to build a personal brand on LinkedIn is SO incredibly impressive.”
Sarah Marian Willis
Thanks Emily. What resonated the most was not actually having a content plan, but about writing what was on my heart and mind that day. Sounds ridiculous, but by doing it that way, I went from roughly 2 impressions a day to over 800 with one post. It was a pivotal moment. Can't wait to learn more from you. You could be life-changing for me 🥰
Charlotte Lloyd
Learning from you over the past 12 months, wise beyond your years Emily. Most don't realise your process is a cultural change coupled with understanding revenue systems. Excellent example of not being a stunt person in your own life and business
Emily Strickland
Emily you’ve opened up a whole new world for me. 100% would not be where I am without you.
Helena Brekka
Showing up as myself every day has been the most rewarding. Learning more about myself and trusting the process of sharing. I know this is what I am meant to do. I get so much joy from just connecting, building relationships and using my voice.
Laura Robinson
Whilst everyone is complaining about the algorithm, my impressions are up, lead flow up. Everyone should sign up to this.
Olivia Walker
Today's post has gone WILD - almost at 344K impressions already. Thanks for providing such value and for giving everyone the confidence needed to HIT POST! 🥰
Nicole Meloni
I participated in one of Emily’s posting challenges and it was honestly amazing and refreshing. I’m not new to posting, but it gave amazing strategy, tips, and resources that really modified the direction of my personal brand. The community that she built was also amazing. On top of all that, she is genuinely a kind, thoughtful human.
Nicole Meloni
Running my business wouldn’t have become a reality had it not been for your major inspiration on me. I went with my gut and it’s paid off. Thank you for being such an inspiration both career-wise and personal!
Ela Shapira
Your (free) video about finding my purpose made the most impact on my journey with my business. Thank you 🤯
Chris Drury
Has been inspirational to watch you go from "zero to hero" in such a short amount of time (truth is you've always been a hero but now hundreds of thousands of people know about it...) Pleasure to be on this journey with you of finding what fits and making a little bit of money along the way 😎
Most people don't realise what shifts when you finally learn to show up as yourself.
Ethan Williams
70K closed revenue 1M pipeline 2x acquisition offers All in 5-months. I couldn’t have done this without you.
Lydia Hawkridge
Working with you has changed my business. I immediately raised prices, created a new offer ecosystem and went all in on LinkedIn. Now clients are finding me from the US and ready to sign £5K retainers before we’ve even had the call.
Emma Mainoo
I just landed a global brand deal with Spotify thanks to you.
Will Scottt
I invested in coaching and mentorship with Emily in August.. Here’s why → the longer you go on in your career, the fewer people are willing to tell you when you’re wrong, call out your blind spots, or push you harder than you’d push yourself. Emily has a way of saying the thing you don’t want to hear, but desperately need to. Plus the group sessions are great. I’m sharper, more focused, and way better equipped than I was 3 months ago.
Lucy Newsum
BIG WIN! I've had my first sign-up to my Emotional Fitness course in January!! Yay!! The start of more to come. So excited and can feel the momentum growing.
Megan Bouton
Hey Emily! Absolutely loved your webinar, it was SO inspiring and taught me so much already. Thank you for taking the time to put it together, and for sharing your knowledge so generously.
Tanya Andrassy Beniquez
So my post a few days ago has blown up and gotten me over 500 followers and a bunch of people commented the key word (about 90!).
Ethan Williams
$22.5k deal signed from an inbound on LinkedIn just closed. Thank you!
Emily Strickland
A new £30K contract landed all whilst horse riding in the Scottish highlands. Life is WILD!
Tom Voller
£100k revenue in 6-months from working with you. In that time we got clear on our narrative, our positioning, our audience and our founder content strategy. 6-months later we have a new podcast, a LinkedIn video series, a newsletter and a pipeline of over 100K to close. We’re an entirely different business now.
Stefana Zaric
77K impressions already. IN this challenge I became BRAVE. I realised I haven't been leveraging my global experience enough. I know more than I thought I did. I don't ask for permission anymore.
Lauren Leigh
I sold my offer for the first time! To a perfectly aligned client & I'm super excited to work with him. I couldn’t have gotten this far without you!
Sarah Crawley
So valuable, covering everything from refining our positioning and understanding our target audience to mastering the fundamentals of LinkedIn. Her understanding of what is required to build a personal brand on LinkedIn is SO incredibly impressive.”
Sarah Marian Willis
Thanks Emily. What resonated the most was not actually having a content plan, but about writing what was on my heart and mind that day. Sounds ridiculous, but by doing it that way, I went from roughly 2 impressions a day to over 800 with one post. It was a pivotal moment. Can't wait to learn more from you. You could be life-changing for me 🥰
Charlotte Lloyd
Learning from you over the past 12 months, wise beyond your years Emily. Most don't realise your process is a cultural change coupled with understanding revenue systems. Excellent example of not being a stunt person in your own life and business
Emily Strickland
Emily you’ve opened up a whole new world for me. 100% would not be where I am without you.
Helena Brekka
Showing up as myself every day has been the most rewarding. Learning more about myself and trusting the process of sharing. I know this is what I am meant to do. I get so much joy from just connecting, building relationships and using my voice.
Laura Robinson
Whilst everyone is complaining about the algorithm, my impressions are up, lead flow up. Everyone should sign up to this.
Olivia Walker
Today's post has gone WILD - almost at 344K impressions already. Thanks for providing such value and for giving everyone the confidence needed to HIT POST! 🥰
Nicole Meloni
I participated in one of Emily’s posting challenges and it was honestly amazing and refreshing. I’m not new to posting, but it gave amazing strategy, tips, and resources that really modified the direction of my personal brand. The community that she built was also amazing. On top of all that, she is genuinely a kind, thoughtful human.
Nicole Meloni
Running my business wouldn’t have become a reality had it not been for your major inspiration on me. I went with my gut and it’s paid off. Thank you for being such an inspiration both career-wise and personal!
Ela Shapira
Your (free) video about finding my purpose made the most impact on my journey with my business. Thank you 🤯
Chris Drury
Has been inspirational to watch you go from "zero to hero" in such a short amount of time (truth is you've always been a hero but now hundreds of thousands of people know about it...) Pleasure to be on this journey with you of finding what fits and making a little bit of money along the way 😎
They didn't just learn tactics.
They became the person who shows up.
They didn't just learn tactics. They became the person who shows up.
They didn't just learn tactics.
They became the person who shows up.
What the next 30 days looks like
30 days. One focused prompt per day. You do the work, share it in the community, and I guide you through it. No theory. No templates. Just the strategic work that builds clarity.
DAILY
Daily focus work
One lesson and video delivered to your inbox and the community space. 10-15 minutes of focused work. No templates. Just the work that shifts your positioning.
Progressive
Progressive, not random
Each prompt builds on the last. By Day 30, you have clear messaging, strong positioning, and you know exactly how to keep showing up.
COMMUNITY
Real-time guidance
Our community, this is where it comes alive. You share your work. I'm there throughout, showing up, answering questions, guiding the process.
RESULT
No more guessing
By day 30, you're not second-guessing every post. You know who you're for, what you stand for, and how to show up like yourself.
What the next 30 days looks like
30 days. One focused prompt per day. You do the work, share it in the community, and I guide you through it. No theory. No templates. Just the strategic work that builds clarity.
DAILY
Daily focus work
One lesson and video delivered to your inbox and the community space. 10-15 minutes of focused work. No templates. Just the work that shifts your positioning.
Progressive
Progressive, not random
Each prompt builds on the last. By Day 30, you have clear messaging, strong positioning, and you know exactly how to keep showing up.
COMMUNITY
Real-time guidance
Our community, this is where it comes alive. You share your work. I'm there throughout, showing up, answering questions, guiding the process.
RESULT
No more guessing
By day 30, you're not second-guessing every post. You know who you're for, what you stand for, and how to show up like yourself.
What the next 30 days looks like
30 days. One focused prompt per day. You do the work, share it in the community, and I guide you through it. No theory. No templates. Just the strategic work that builds clarity.
DAILY
Daily focus work
One lesson and video delivered to your inbox and the community space. 10-15 minutes of focused work. No templates. Just the work that shifts your positioning.
Progressive
Progressive, not random
Each prompt builds on the last. By Day 30, you have clear messaging, strong positioning, and you know exactly how to keep showing up.
COMMUNITY
Real-time guidance
Our community, this is where it comes alive. You share your work. I'm there throughout, showing up, answering questions, guiding the process.
RESULT
No more guessing
By day 30, you're not second-guessing every post. You know who you're for, what you stand for, and how to show up like yourself.
Here's where you'll be in 30 days
Here's where you'll be in 30 days
Here's where you'll be in 30 days
You stop second-guessing every word you write.
You stop second guessing every word you write.
You stop second-guessing every word you write.
The overthinking quiets down. Things start moving.
The overthinking quiets down. Things start moving.
The overthinking quiets down. Things start moving.
You feel like yourself again. Clear. Confident.
You feel like yourself again. Clear. Confident.
You feel like yourself again. Clear. Confident.
Your brand finally feels like home.
Your brand finally feels like home.
Your brand finally feels like home.
You're not performing anymore.
You're not performing anymore.
You're not performing anymore.
Let's talk about $99
What else costs around $30?
That dinner you'll forget about tomorrow.
AN Uber home from a night you'll regret.
A therapy session where you talk about not posting on LinkedIn.
The gym membership you haven't used since February.
Most people spend months trying to fix this alone. Those months cost you far more than $30 in missed visibility and momentum.
$30 is a tiny price for the clarity you’ve been chasing for months.
Let's talk about $99
What else costs around $30?
That dinner you'll forget about tomorrow.
AN Uber home from a night you'll regret.
A therapy session where you talk about not posting on LinkedIn.
The gym membership you haven't used since February.
Most people spend months trying to fix this alone. Those months cost you far more than $30 in missed visibility and momentum.
$30 is a tiny price for the clarity you’ve been chasing for months.
Let's talk about $99
What else costs around $30?
That dinner you'll forget about tomorrow.
AN Uber home from a night you'll regret.
A therapy session where you talk about not posting on LinkedIn.
The gym membership you haven't used since February.
Most people spend months trying to fix this alone. Those months cost you far more than $30 in missed visibility and momentum.
$30 is a tiny price for the clarity you’ve been chasing for months.
Why I built this
I spent 12 years scaling brands like eBay, Lacoste, and SaaS companies from £0 to £45M. 18 months ago, I quit and built my own personal brand from scratch - became #1 creator in the UK for personal branding.
I created this challenge because I kept watching smart, capable people spend months second-guessing every post.
They were piecing together their brand from scattered advice. It doesn't work because it's not cohesive. So I built this as the foundation. The clarity that everything else builds on.
(hi)
Why I built this
I spent 12 years scaling brands like eBay, Lacoste, and SaaS companies from £0 to £45M. 18 months ago, I quit and built my own personal brand from scratch - became #1 creator in the UK for personal branding.
I created this challenge because I kept watching smart, capable people spend months second-guessing every post.
They were piecing together their brand from scattered advice. It doesn't work because it's not cohesive. So I built this as the foundation. The clarity that everything else builds on.
(hi)
Why I built this
I spent 12 years scaling brands like eBay, Lacoste, and SaaS companies from £0 to £45M. 18 months ago, I quit and built my own personal brand from scratch - became #1 creator in the UK for personal branding.
I created this challenge because I kept watching smart, capable people spend months second-guessing every post.
They were piecing together their brand from scattered advice. It doesn't work because it's not cohesive. So I built this as the foundation. The clarity that everything else builds on.
(hi)
100+ People already got results
Doors close January 31st
Doors close January 31st
Doors close January 31st
In 30 days, you’ll finally know how to show up like yourself. You’ll walk away with messaging you can use everywhere.
Our guarantee
Our guarantee
Our guarantee
Just complete the Day 1–7 prompts. If you don’t feel clearer, I’ll refund you, no questions asked.