Build, Launch, and Scale Offers That Buy You Freedom.

Turn your ideas into income. 20, 30, even 50k months - powered by your personal brand and zone of genius.

The Authority Academy™ - where founders and creators learn to build offers that sell themselves, brands that scale on command, and income that never slows down.

Free Masterclass for Creators & Founders:

The PACE ™ Framework - Build, Launch & Scale Offers That Multiple Five Figure Months

How Solopreneurs, Founders and Soon-to-be Founders Are Using the Authority Framework To Build Offers That Sell, Brands That Lead, and Businesses That Buy Their Freedom - Without burnout, imitation, or hustle culture.

Step 1 of 2: Watch the Free Training Below

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[Step 2 of 2] Apply to Join The Authority Academy™. Complete the quick application below to see if you’re a fit

1

Where are you right now in your personal brand or business journey?

Here’s What Our Students Are Saying:

“I went from scattered and stuck to a $30K month in 6 weeks.”

“Finally, a plan that actually works - no copy paste templates. Just clarity and cashflow.”

“This changed everything. My business finally feels like me.”

About / Positioning

Built by me, Emily Dunlop, a 12-year brand strategist turned founder.

After a decade leading multi-million dollar campaigns for global brands, I walked away from corporate “success” to build my own.

Within 12 months, I’ve scaled a 6-figure personal brand from scratch - and now, I teach others to do the same.

Because in 2025, the only thing no one can compete with you on… is you.

WHAT YOU’LL LEARN INSIDE

In this free masterclass, you’ll discover:

The 5-step Authority Framework™ to turn your expertise into a scalable business.

How to design offers that print consistent 20-50K months - without endless content or funnels.

The secret to building a brand that commands attention (and premium pricing).

Why burnout and overcomplication kill profit - and the simple shift that fixes both.

The truth about “personal branding” in 2025 - and how to own your authority in any niche.

  • The 5-step Authority Framework™ to turn your expertise into a scalable business.
  • How to design offers that print consistent 20-50K months - without endless content or funnels.
  • The secret to building a brand that commands attention (and premium pricing).
  • Why burnout and overcomplication kill profit - and the simple shift that fixes both.
  • The truth about “personal branding” in 2025 - and how to own your authority in any niche.

Here’s What Our Students Are Saying:

“I went from scattered and stuck to a $30K month in 6 weeks”

“Finally, a plan that actually works - no copy paste templates. Just clarity and cashflow.”

“This changed everything. My business finally feels like me.”

HOW IT WORKS (2-Step CTA Flow)

Step 1 of 2

Watch the Free Authority Masterclass —

learn the 5-step system to build your brand and offers that sell themselves.

Step 1 of 2

Apply to Join The Authority Academy™ —

o you can implement the framework with Emily and her team inside the high-touch accelerator for founders and creators ready to scale.

THE PROGRAMME  (Brief Teaser Section)

Inside The Authority Academy™, you’ll build your entire freedom ecosystem:

🌱

Offers Rooted in Your Genius

Create magnetic offers that align with your purpose and naturally attract your ideal clients.

💼

A Personal Brand That Sells for You

Design a brand presence that communicates authority, authenticity, and effortless demand.

A Scalable Ecosystem

Build a business structure that buys back your time while increasing income and impact.

Contrary to popular belief — you can do what you love, love what you do, and get paid well for it.

Ready to Build Your Freedom Business?

CASE STUDIES

Results

Image of Lydia Hawkridge

Ethan Williams

70K closed revenue
1M pipeline
2x acquisition offers All in 5-months 

Emma

Global brand deal by month-3 (inbound) 

Tom + Sam

£100k revenue in 6-months from Content > Cashflow LinkedIn strategy

Lydia

Raised prices. New positioning, new offer, new record monthly retainer by month-3

Sarah Crawley – Co-Founder, The Good Influence Agency

So valuable, covering everything from refining our positioning and understanding our target audience to mastering the fundamentals of LinkedIn. Her understanding of what is required to build a personal brand on LinkedIn is SO incredibly impressive.”

Image of Lydia Hawkridge

Emily Strickland

Image of Lydia Hawkridge

Will

Ben

Raised prices. New positioning, new offer, new record monthly retainer by month-3

Tanya

Hit a record day of sales in one day (3/4), increased pricing, and injected DM to Cash Collected sales system. 

Will Scottt Sales Leader, Zendesk Ex LinkedIn

I invested in coaching and mentorship with Emily in August.. 
Here’s why → the longer you go on in your career, the fewer people are willing to tell you when you’re wrong, call out your blind spots, or push you harder than you’d push yourself.
Emily does all of that, and then some.

"That's too much at once, you're going to end up procrastinating."

"Cool, but what’s the actual plan, where do you want to be in 9 months?"

"I think you've a great angle with, X, you just need to think about it this way"
It’s uncomfortable.It’s fun.It’s exactly what I needed.
We’ll happily drop money on holidays, tech, cars, or gym memberships… but hesitate when it comes to investing in ourselves.
These sessions have given me more clarity, accountability, and uncomfortable but necessary truths than I’ve had in years.
Emily has a way of saying the thing you don’t want to hear, but desperately need to.Plus the group sessions are great.
I’m sharper, more focused, and way better equipped than I was 3 months ago.

Emily Strickland Founder, Marketing Strategist

This week has been WILD:
Just short of £14k p/month in my pipeline!!!!One new client onboarded 1:1 offer (min 6 month contract)
3 new HOT HOT 1:1 offer enquiries all 12 month contracts.

My FIRST sign up to the beta version of my 1:many offer!!!
3 other warm leads to nurture for beta version of 1:many.

​​Life is wild. I'm loving it and loving the course. So excited to get my head down this weekend... when you sack off going to Soho Farmhouse to work on your offer, you know it is something worth building!

Tom Voller – Co-Founder, Dojo Films

“Working with Emily has just transformed our business. We've been able to get in the room with people we wouldn't have been able to speak to before. We have way more demand and are having more authentic relationships with our ICPs, rather than opaque online acquaintances. We have a podcast, a newsletter and added 100K revenue in 6-months. 

Sarah Crawley – Co-Founder, The Good Influence Agency

So valuable, covering everything from refining our positioning and understanding our target audience to mastering the fundamentals of LinkedIn. Her understanding of what is required to build a personal brand on LinkedIn is SO incredibly impressive.”